Cherry.tv will launch its 2023 Christmas Contest on Friday, Dec 1, to run through Dec. 31.
Models and fans can participate and rank on the live leader board while competing for prizes.
Head of Marketing Jolene Louw shared, “Our holiday events always light up our community and lead to increased conversions and higher commissions for CherryCash partners.”
A total of $22,550 in cash prizes will be awarded to the top 10 ranked models, and a total of $48,750 in token prizes will go to the top 10 ranked fans.
Cherry.tv's Paul Ashworth explained, “Models gather 'mistletoes' with each live hour and earn additional ones for every gift they receive from their fans. The larger the token value of the gifts, the more mistletoes they gather. Fans also join in on the fun, earning mistletoes by sending gifts. It's a joyful celebration for all involved. Our virtual gift shelf is stocked with a Penguin, Snowman, a charming Reindeer, a playful Elf, Mrs. Claus, and, of course, the man himself, Santa Claus.”
The final rankings freeze at 12 a.m. PST on Jan. 1.