Programs
Promote Yourself Online
A banner ad, also known as a display ad, is similar to a digital billboard in that it uses imagery (hence the term "banner") to attract attention with the goal of driving traffic to the advertiser's site.
Banner ads are placed in high-traffic locations on web pages, creating brand awareness and generating click-throughs, purchases, and leads. These high-visibility locations include the front, bottom, or the side of a webpage; places where the eyes of browsers usually wander.
A great banner ad grabs the reader's attention and invites them to learn more about what's being advertised. They're bright, welcoming, and don't have much text, instead using images or multimedia to convey a message. Check out this banner ad as an example:
The common dimensions of a traditional very as to the design of a site, the most common horizontal banner ad are 468 x 60, but they can be offered in different dimentions to fit a location. Banner ads are typically purchased based on number of impressions on a CPM (cost per mille, or cost per thousand impressions) basis.
How do banner ads work?
Banner ads contain calls to action (CTA) that entice a user to click them to view or obtain something else. They inform, notify the user of new products, grab your attention or simply increase brand awareness in a more passive nature.
Because it's an auction-style system, the cost of a banner ads campaign will vary according to the display network you choose, the ad's size, how competitive your vertical is, the popularity and the nature of the website placements you earn, and more.
There are two different pricing models for banner ads: Cost per mille (CPM) - The price for 1,000 impressions (i.e. it has been "seen" 1,000 times) Cost per click (CPC) - The price for each ad click Pricing structures vary between each display network, but they typically use an "auction" style system. In many cases, you can choose whether you bid based on a CPC or CPM model. The former is better for conversions while the latter is better for brand awareness and visibility.
Recent practice shows that a banner, which looks like a text has 4 times more click through rate than a conventional banner. So use text banners to increase efficiency of your banner ad program.
Banner Ad Placement
The display network you choose should have transparent information on which sites or publishing outlets your ads will appear on.
Ideally, you want your ads to be placed in front of your ideal audience (rather than just anyone) so that you get the right traffic, which has a higher potential to convert into genuine leads for your business. With this in mind, you'll want to be well-versed in the targeting capabilities your display network provides so that you can control this effectively.
While advertisers get a lot of latitude on which sites they appear on, they may not have a lot of control over where they appear on that site. On-page ad placement is in the hands of the publishing outlet. However, they do have a financial incentive to place ads in high-value locations. Remember, they get a "commission" from the display network. With that banner ads perform best when they're:
- Close to the content
- Above the fold
- On the left or right-hand side
More within an advertiser's control is the size and design of the ads they choose to create.
Since advertisement is the main source of income for many websites banner ads are here to stay. Although, there is no doubt that their look and use will constantly be evolved. If you need more information please feel free to contact us..
468 pixels by 60 pixels
This advertisment will adjust width wise to area it is in