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Effective ways to promote your website in 2023

If a website is created on the web and it’s not linked anywhere, does anyone actually see it?

Chances are, if you’re asking how to promote your website, and you’re still in the early stages of your business, you’re worried that the only effective way to drive traffic might be to spend a fortune on ads.

Thankfully, there are a lot of marketing courses out there that can teach you how to promote your website in a variety of ways, organically. In this post, we'll go over a few things you can start doing today to promote your website.

How to promote your website online

Let’s take a look at 5 ways to promote your website in 2022:

1. Search engine optimization
Search engine optimization, or SEO, is arguably the biggest thing you can do to promote your website. With more than 2 billion websites on the internet, and more being created every second, you can easily risk your website getting lost in the ocean of content if you don’t make your website search engine friendly.

Thousands of free online guides can help you improve your website’s SEO, so you don’t necessarily need the budget to hire an SEO professional More often than not, you can fix most SEO problems on your website yourself with a few simple optimizations.

When you’re looking at your website’s SEO, there are two main things to be aware of: on-page and off-page SEO.

On-page SEO is, as you might expect, everything you can see on your website. This covers things like your website copy, images, videos, meta descriptions, responsive design, and even how your website is structured.

Off-page SEO, refers to what’s going on behind the scenes. This covers aspects of your website like who’s linking to it, how authoritative it is, and the engagement it’s getting from readers.

Search engine optimization is one of the most cost-effective ways to promote your website because while you will need to make adjustments from time to time, this method largely generates traffic without much input once everything’s been optimized. However, you should also know that it can take months to see results from this method, so don’t expect a quick fix.

2. Guest blogging
Guest blogging is an underutilized yet fantastic way of building links to your new website. With this method, you write a guest post for an authoritative blog in your industry (or an adjacent one) to showcase your expertise. With each guest post linking back to your website at least once, you’ll be able to direct traffic from a reputable source back to your new website.

The key thing to remember with guest blogging is that it’s less about SEO and more about building relationships, both with the publisher and with your audience. If you can build a relationship with a publisher and regularly contribute new content, it won’t just drive traffic to your website, but it’ll also help you to build contacts within your industry.

3. Content marketing
Content marketing is a great way to promote your website because it both improves your SEO and generates content that your audience will find useful. A common misconception is that to do content marketing, you need to blog, but that’s not necessarily true. While blogs are the tried-and-true content marketing avenue, you can produce videos, create a podcast, or even start a newsletter around something related to your work.

With content marketing, the biggest thing to remember is the content you create needs to be useful, interesting, or entertaining for your audience. The best way to make sure you’re answering questions people have is to do plenty of keyword research before you get started.

Content marketing is a promotion method that doesn’t work in isolation, however. To get the most out of your content marketing, you’ll need to make sure you work on your website’s SEO strategy and promote your content through other channels like social media or paid advertising. You should also make sure that you continually create new content so your customers have a reason to keep coming back.

4. Social media
Social media is the best-known free method of promoting new websites — and for good reason. Platforms like Facebook, Twitter, and Instagram have billions of users each, and it’s easy to connect with other local businesses and promote your own through these platforms. Before you get started with social media, though, you should consider what your business’s brand voice is, who you’re marketing to, and who you’re trying to reach.

If you’ve got some budget available for promoting your website, then Facebook Ads is brilliant for promoting your website through social media. Through Facebook Ads, you have a wide array of targeting options available, making it easy to narrow down your target audience. You can even choose to target users who follow specific other pages or are friends of your current followers.

5. Email marketing
If you’re looking for a tried-and-tested method of promoting directly to your customers, then email marketing is a great option. Once you’ve got your website up and running, it’s easy to start an email marketing campaign, and many email marketing services are available that you can use for free or on a limited budget.

The great thing about email marketing is that users don’t even have to have visited your website to sign up for your email newsletter, so you can start promoting your new website before it’s launched. Most email marketing services will let you share a signup URL with your followers so they can subscribe to your email list without having to visit your website.

Promoting your website no matter your budget
There have never been more options to promote your website, even if your budget is limited or nonexistent. With tons of digital marketing courses and free channels like social media and SEO, in combination with paid email marketing and PPC advertising, the barrier to increasing website traffic has never been so low. However, you should make sure that you’re exploring multiple promotional avenues to get the maximum benefit from each method of promotion.